A unique product requiring the creation of a unique brand and a unique looking website. The only caveat was that the site, while mainly a business to business site tailored toward the retail buyer, should also have enough cachet to appeal to the youth market to which the product was targeted. While there would eventually be a separate consumer website, for the moment, we had to create that delicate balance between corporate and consumer in the same vehicle and medium.

Thankfully, as dubs & dash was responsible for establishing the brand and design direction, and The Ad Mob created much of the marketing direction, Twisted-Pair had an easier time establishing its own milestones on the path created by its sister companies.