This simple, elegant site was designed and created both to help build the ColdBlaster™ brand, and to provide relevant information to support this new cold remedy's entrance into the market.

Built on a very limited budget, the site maintained continuity with the company's other promotional efforts (handled by dubs & dash), and created the power of its message from the simple elegance of its look, navigation, and organization of information. This direction was designed to match the product's direction of being a simple, powerful method of preventing and treating colds.