This three-part website, covering corporate, training, and e-commerce subsites, was a unique success. The attention garnered was far more than the company had planned for from the investment they had made in the project.

The site was created with a future context in mind, to allow Avadon to grow into the image the site was portraying, and become all that the depth of the information had described. Visitors were so impressed with the vision of where this company was going, that they assumed it was already there and wanted to be a part of it.

Avadon ended up being faced with a situation where they simply could not handle that much interest in the company, and had to scale back the website to allow for a more even and stable growth.